Keyword in SEO means is a search term that is relevant to a website’s product or services it offers.
For example “dietician” for a website whose owner is involved in giving tips on weight loss. And Keyword ranking in that sense is number and position the website of the owner appears at the Google search results for that word.
Keyword rank checking is the most common practice done by SEO personnel and bloggers in order to check if they are appearing on the Google search results for the query they want to appear for.
If they are ranking then at which number is it? Rank checking also helps in knowing who your competitor is on the SERPs (Search engine Ranking Pages). And it is then that you can plan to outdo him.
There are a number of tools to check Google keyword rankings. In this post we will concentrate on how to easily and quickly check your rankings.
Back in 2007, Google’s VP of engineering, UdiMaber, called for a stir in the SEO industry,when he said that there were about 20-25% of the search queries that they had never seen before that day.
This was perhaps due to the fact that queries are naturally getting longer, with over half of search queries in 2010, being longer than 4 words.
However in real practice, unlike backlink analysis, it is practically impossible to tell about all the keywords your site ranks for. Google has a complicated and sophisticated analytics and the amount of data it handles everyday leaves no room for the speculations on the topic “for what all keywords is my site ranking”.
We will today discuss about Google keywords ranking checker tools. The below mentioned tools provide you with information on your rankings in the SERPs based on yourkeywords used. Here are some free (as well as paid) and quick tools to check your rankings.
Google Keyword Position Checker Tools
1) SEO SERP Workbench:
SEO serp workbench is a chrome extension so you don’t have to worry about offline software that might face no updates. SSW is used by bloggers and professionals alike to know their search engine rankings of the keywords. It is downloaded over 79K times which shows how useful people find it.
It supports many countries like US, UK and others and you can select a keyword and find the rankings of your site as well as your competitor’s site through the extension.
You can download and use it for instant comparisons and rank analysis and did I mention is it free?
2) SEO scores Android app:
This one android app makes the desktop users jealous for sure. It is a complete SEO toolkit with nearly 32 SEO tools packed into one. It gives you a score on your ranking, alerts you on blog mentions, gives backlink analysis and helps in backlink comparison and a lot more.
If you have an android set you won’t need tools ever, just install this app and you are set to go.
Here is the process of getting started:
Download the app from the app store > install > restart > add keywords and check rankings: it is as simple as that.
You don’t need to enter the URL again and again which is a time saver as we are using a mobile device. The report is mailed to your email id which is another goodie as you don’t have to export the data manually. This “export” feature is something so useful because most desktop clients don’tprovide.
3) Small SEO tools:
Small SEO tools have a big name when it comes to doing SEO sleekly and without much hassle. Mainly it is used for various other purposes like the backlink checker tool.
Its function as a keyword rank tracing tool is very fast and allows upto 20 keyword tracing per request. It supports three search engine visually Google, Bing and Yahoo.
4) Moonsy’s Google Position checker:
Moonsy has a very sleek feature. Although free it is a powerful tool that lets you check your ranks as well as a competitor rank analysis itself. What else could you ask for a rank checker tool?
Why Moonsy is something most bloggers go for is its clean search page with the coveted functionality to add more than one domains for testing the same ranks of the same keyword.
Using this you can also add your competitor’s site to compare how rankings have been working for you both.
5) Rank Checker
Rank Checker is a Firefox extension by SEObook, which is claimed to be open source and secure. By secure I here mean that your data is not exported to any SEO company which can manipulate it to their profit. The extension is completely hosted on your PC and tracks keyword rankings easily.
If you have Google account logged in, you can get personalized report on rankings but there is also an option to turn it off in order to see how you rank for keywords in the search engines in general.
If you want to validate your ranking shown, you can scroll over the number, press CTRL and clicking the mouse simultaneously. They also have “export as .csv” feature in the extension.
6) Keyword Rank checker by SERPS.com:
Serps.com is another free tool that is the best when you are doing searches that are based on countries. It has a locality based rank tracker and has upto 100 country supports.
7) SEO Centro:
SEO centro is a SEO based web portal like the small seo tools and Moonsy. It provides a detailed analysis of your keyword ranking based on three search engines viz., Google, Bing and Yahoo. It supports tracking competitor websites simultaneously too.
Here comes the King:
8) SEMRush
SEMrush is a great SEO tool and can be used for a variety of purposes. I recommend SEMrush to be there at every blogger’s tool list because it helps a lot in the SEO analysis. Apart from backlink analysis, keyword research and others, we can also do competitor analysis. Read thisSEMrush review for detailed guide.
On SEMrush you enter the URL of the competitor and you get a bunch of information about the site. In the context of the post, we will concentrate on the keyword page. It gives the top hundred keywords the site is ranking for along with the keyword ranking, CPC and others like traffic percentage.
This will help you in knowing how your competitor is ranked and what about the chances of your ranking. Suppose it does not have optimized content or a low domain authority blog is ranking for something, you can cruelly snatch that ranking for you with little effort.
How to crush your competition [the samurai style!]?
- Like the previous step go to the main search box but this time insert your blog URL.
- You can now check your top five keywords that drive you the most organic traffic.
- Now check your top five competitors and you can now do the same and clicking on your competitor’s name to gain their top five competitors. This way you get a detailed view of the keywords that rank in the network of you 25 competitors.
Conclusion:
Overall there are tons of tools to check your website and keyword ranking easily and quickly. You can find competition and see what position your keywords have in the search results. By knowing your rankings you can do the following:
- Know how your efforts are showing off and if they are not ranking you know what to do to get them on top.
- If your keywords are ranking, you can monetize the pages that have high organic traffic.
- Most companies don’t rank for keywords and instead pay for Adwords to show their pages in the search results. You can contact them and ask for a deal they can’t ignore as they have been already paying high for Adwords they most probably can’t ignore your deal.
Over to you
Now that we are having a clear idea on working tools we should better get to work because the faster we work the faster we get the results.
I would suggest trying out SEMrush which is a great tool with no potential competitor. The good thing is that it is free for 14 days that allows you to use the premium version without any cost.
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