What are nofollow and dofollow backlinks ?

In the world of internet every webmaster knows the importance of the backlinks whether they are nofollow or dofollow backlinks. These backlinks can be beneficial in many ways like for increasing Google page rank, increasing traffic and popularity etc. If you are not familiar with this backlinks concept then you are at the right place.Today in this post we will discuss about do follow and no follow backlinks in detail. We will also talk about their advantages and disadvantages. 

What is a backlink ?

Before proceeding towards the types of backlinks we must understand that what is a simple backlink. A backlink is a normal link that is placed on some external website or blog and points towards your blog or website. This simple backlink with no rel attribute defined inside it also works as do folllow backlink.

How to create a backlink to any website ?

A backlink can be created by using anchor HTML tag. HTML syntax for creating a backlink to any website is given below. In the following code replace the green color text with the address of the website for which you want to create a backlink. After that replace red color text with the website name or any other text of your choice.

<a href="Website address" >Website name or any other text </a>

What are nofollow backlinks ?

Another type of a backlink is a nofollow backlink. These type of links are special type of backlinks which prevents search engines from following them. Search engine crawls and indexes  websites with the help of a special program called search bot. These bots jump  into the link structure of a website and crawls  the whole website by going from one link to another.  When a search engine bot encounters a nofollow backlink then it leaves that link and do not go after its destination. In this way the nofollow backlinks are never crawled by searched engine bots. Normally we use nofollow backlinks for those website which we do not trust.

How to create nofollow backlinks ?

For creating nofollow backlinks a small rel=”nofollow”  attribute is used along with the anchor HTML tag. The syntax for creating a nofollow backlink is given below.

<a href="website address" rel="nofollow"> any text of your choice </a>

Advantages of nofollow backlinks

Increase Website traffic – These Backlinks helps in increasing the traffic of your website. If you have more external no follow backlinks pointing towards your website then it will provide lots of traffic to your blog.

Increases Popularity –More number of backlinks results in more exposure to the outside internet world. Hence your website will become more popular on the internet. It does not matter whether the links are nofollow or dofollow both will helps in increasing traffic and popularity.

Disadvantages of nofollow backlinks

No Pagerank improvement- When a backlink is created to any website or webpage then a small amount of  pagerank of the backlink creator website is passed to the destination of the created backlink  but if the backlink is nofollow then it do not pass the page rank juice to the destination website. Hence you will not get any Page rank improvement with the nofollow backlinks.

Lack of trust – Another meaning of the nofollow backlink is you do not trust the destination website completely. 

What are dofollow backlinks ?

Do follow backlinks are inverse of the nofollow backlinks. Search engine bot loves to crawl dofollow backlinks. In other words dofollow backlinks are open invitations for the search engine bots to crawl the link structure.

How to create dofollow backlinks  ?

You can create do follow backlinks by using rel=”dofollow” attribute with the anchor HTML tag. Read the following syntax for more details.

<a href="website address" rel="dofollow" > any text of your choice </a>

Advantages of dofollow backlinks

Increase traffic- Dofollow backlinks helps in increasing traffic. If your website has large number of backlinks whether nofollow or dofollow it will get good  amount of traffic from these external links.

Improve Google Pagerank – Do follow backlinks passes small amount of pagerank juice of the backlink creator to the destination. In this way more number of dofollow backlinks  improves the Google pagerank of your website..

Increase trust and popularity – Large number of dofollow backlinks pointing  towards your website increases the trust of your website in the eyes of search engine bots. These backlinks also helps in increasing popularity of your website over the internet.

Disadvantages of dofollow backlinks

The main disadvantage of dofollow backlinks is that these links pass the pagerank juice of the link creator website to the destination website. If your website is providing large number of outgoing dofollow baclinks from a single page then it will create negative effect on your pagerank and search engine rankings.

Note : Always use nofollow and dofollow attribute  carefully while creating a backlink because a wrong decision may effect your search engine rankings.